House of Valobra
A tradition over 100 years old

The History of the Valobra Jewelry Atelier begins in 1905 in Piazza San Carlo, in Torino, Italy. The exceptional workmanship and attention to details on the execution, paired with the extraordinary design skills, earned the Valobra Atelier the title of official jewelers to the Italian royal family.

Savoy Royal Jewels

The House of Savoy, then the longest-reigning dynasty in Europe, commissioned to Vittorio Valobra (1874-1954) and his artisans a number of spectacular pieces, from matrimonial tiaras to official royal medals, as well as multiple jewelry creations to be worn and enjoyed by King Vittorio Emanuele III and his family.

Generations of Craftsmanship

The Atelier survived the First and Second World War and thrived in creating jewelry for the most discerning and sophisticated tastes. Vittorio’s son Aldo (1901-1993) turned the beautiful shop into a “pointe de rencontre” for the nobility of Torino, which was the official residence of the Royal Family. His son Vittorio (1929-2007) extended the scope of the Atelier by designing and creating jewelry for world-renowned jewelry houses, while still retaining his creative genius for his loyal and beloved clients.

Valobra’s Global Expansion

Today the fourth generation of the Valobra family has further expanded the international reach of the Valobra Jewelry Atelier. The first gallery in the United States was opened in 1982 in a historically relevant building on Royal Street in the heart of the French Quarter of New Orleans, followed in 2006 by the opening of its Atelier in Houston, Texas. The world-renowned Via Nassa in Lugano, Switzerland is home to the newest Valobra boutique, which opened its magnificent doors in 2013.

A Century of Elegance

More than a century has passed since the very first Valobra jewel was designed and handmade in Torino, Italy. Now Valobra creations have been worn at the Academy Awards and the Emmys, and have been featured worldwide in fashion magazines such as Vogue and W. Special pieces have been commissioned for international celebrities and movie stars, and still the philosophy of Valobra has not, and will never, change.

As it was best said by our founder, Vittorio Valobra

“Jewelry designing is one of those rare endeavors in which you can strive for and obtain absolute perfection.”

We will not settle for anything less.

Our Team of Experts

Sherry Kohlert

CMA (NAJA), GIA GG, AAA
Staff Gemologist and Appraiser, Certified Master Appraiser, National Association of Jewelry Appraisers, Certified member of Appraisers Association of America.

Ashley Davis

Store Manager
GIA Accredited Jewelry Professional

Isabella Colosimo

Assistant Manager
GIA Accredited Jewelry Professional

Victoria Nguyễn

Sales Associate
GIA Accredited Jewelry Professional

Julia Bowen

Sales Associate
GIA Accredited Jewelry Professional

Patricia Williams

Client Services

Franco Valobra

Gemological Institute of America Diamond Graduate, Associate Member International Society of Appraisers, Member National Association of Jewelry Appraisers

Giorgio Valobra

Watch Expert – Interior Design Specializing In Bespoke Lighting

Find a Valobra Jewelry Store Near You

Experience the world of timeless elegance and masterful craftsmanship. Locate your nearest Valobra store to explore fine jewelry collections, bespoke services, and personal consultations.

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